These steps are all just part of the process you’ll have to go through to get Google guaranteed. For some businesses or industries, Google also may contact you to request a background check. Only list services you’re licensed and certified to provide because getting listed in local services by Google may require you to provide proof of licensure or certifications. Keep in mind that these questions are part of Google’s vetting process before they vouch for your small business. You’re paying for each lead you get from Google, so if you don’t offer the service, don’t list it.īefore you move forward, Google requires you to verify that you hold the appropriate licenses and certifications necessary to perform the work you’re advertising. If your business does not provide a service, don’t click the box. The selections you make here will shape the kind and quality of leads you receive. Let’s unpack the other benefits together and learn how to connect your Google Ads account to Search Console.Example of a daycare or childcare facility’s service types (Source: Google)īe sure to be specific. However, that’s not the only perk of having your Google Ads account linked to Search Console. The main benefit of linking those two together is a bigger and better data set available to work with. Usually it’s just the matter of forgetting to link their Google Ads account to Search Console. There’s no catch in using all the tools available to you, however advertisers often forget one simple step to make the most out of the tools. In fact, it’s better to find tools that work for you specifically and implement them where they are most useful. There isn’t one universal tool for everyone since every tool does a different thing. These tools are built to enhance and analyze your performance, manage and optimize your campaigns and other important aspects of Google advertising. Managing your Google presence manually wouldn’t be the most time-efficient strategy, hence advertisers tend to implement various tools to maintain effective PPC and SEO campaigns. Setting up your business is one thing, however when it boils down to advertising, you need to think three steps ahead to maintain and boost your performance.
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